Burn the Deck
  • Introduction4 m
  • What AI Changed: 5 Buyer Shifts5 m
  • How You Respond: 5 Seller Shifts6 m
  • Running the BTD Playbook6 m
  • Prepare
    Understand your buyer before sharing.
  • From Vendor to Valued Partner3 m
  • Think Buyer First3 m
  • What Will They Say?3 m
  • Know Your Buyer5 m
  • Discovery in the Age of AI4 m
  • Plan
    Design experiences that capture attention.
  • An Experience Worth Sharing3 m
  • Building Trust Through Presence6 m
  • Structure for Clarity5 m
  • Engineering Memorable Moments6 m
  • Boost Engagement with Interaction5 m
  • Present
    Deliver stories buyers can retell.
  • Features Scatter. Stories Travel.3 m
  • Story Fundamentals8 m
  • Why Stories Win Deals6 m
  • Weaving Metrics Into Story8 m
  • Show, Don't Tell6 m
  • Science of Engagement
    The research behind what works.
  • How Your Brain Actually Remembers Things3 m
  • What Captures & Keeps Attention4 m
  • Why Emotion Beats Logic (Even in B2B)4 m
  • How Messages Spread (or Die)3 m
  • Why Doing Beats Watching4 m
  • Evolution of Communication15 m
  • Resources
    Tools and references to help you.
  • Get Unstuck4 m
  • Workbook Collection15 m
  • Storytelling Inspiration3 m
  • Burn the Deck Table of Contents1 m
  • About
    Personal context and the StoryPath platform.
  • About John5 m
  • About StoryPath5 m
John Brunswick
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