Listening to expert storytellers share how they connect with their audiences is a great way to foster breakthroughs that can elevate our solution delivery. Even world class storytellers like those below take time to think through every detail of how they communicate. Maybe one can spark your next great idea.
Storytelling & Human Behavior
Casey Neistat
How to be Heard in a Noisy World
Often credited with pioneering vlogging, Casey has transformed the way people engage with YouTube. Known for his innovative storytelling and captivating visual style, Neistat's work blends adventure, authenticity, and creativity. His videos appear effortless and he can make a mundane day feel like an adventure, but he uses a consistent structure and style to engage with his audience.
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Seth Godin
How to Get Your Ideas to Spread
Seth Godin was originally involved in direct marketing and is credited with inventing email marketing. Seth shares profound insights into consumer behavior and the art of branding. Author of bestsellers such as "Purple Cow" and "This Is Marketing," Godin's work emphasizes the importance of standing out in a crowded market. His lectures are fun, informative and highly relevant to how we connect and communicate in the solutions world.
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Rory Sutherland
Perspective is everything
Rory Sutherland, vice chairman of Ogilvy UK, is renowned for his expertise in behavioral economics and advertising. He is a masterful storyteller and shares unique insight into behaviors that often seem counterintuitive, but are cornerstones of how we experience and value our interactions with products and services. Listening to any number of his videos you are sure to walk away with a new lens, unlocking new insights.
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